Manufacturing Technology

■ Technical word choices to defne and classify the entity ■ Adjectives and adverbs to answer questions about quantity, size, shape, manner ( descriptions)

Differentiation in Action Skill Building

Entrepreneurship Simulations and Business Plan Development:

● Engage students in entrepreneurship simulations or business plan competitions, where they develop a product or service idea, conduct market research, and create a comprehensive business plan. ● Incorporate elements such as product development, marketing strategies, fnancial planning, and pitch presentations. ● Provide students with real-world case studies of successful (or unsuccessful) marketing campaigns or product launches. ● Have them analyze the marketing strategies, target audience, branding, advertising techniques, and distribution channels employed. ● Encourage students to identify strengths, weaknesses, and areas for improvement. ● Assign students to conduct market research for a hypothetical or real product or service. ● This could involve techniques such as surveys, focus groups, competitor analysis, and industry trend analysis. ● Students can present their fndings and recommendations for marketing and positioning the product.

Marketing Case Studies and Analysis:

Market Research Projects:

Product Development and Branding Exercises:

● Challenge students to develop a new product or service concept, including branding elements such as naming, logos, and positioning statements. ● Have them create prototypes, packaging designs, and promotional materials to showcase their product.

Marketing Plan Creation:

● Guide students through the process of creating a comprehensive marketing plan for a product or service. ● This should include elements such as market analysis, target audience identifcation, pricing strategies, promotional tactics, and distribution channels.