Manufacturing Technology

Advertising and Promotional Campaigns:

●​ Have students design and execute mock advertising or promotional campaigns for a product or service. ●​ This could involve creating print ads, social media campaigns, video commercials, or other promotional materials. ●​ Encourage students to consider different advertising media and target audience segments. ●​ Provide opportunities for students to practice sales pitches and product presentations. ●​ This could involve presenting their product or service to classmates, industry professionals, or mock "investors." ●​ Emphasize effective communication, persuasion, and addressing potential objections or concerns.

Sales Pitches and Presentations:

Financial Literacy and Capital Management:

●​ Incorporate lessons on financial literacy, budgeting, and capital management for small businesses or startups. ●​ Teach students about different funding sources (e.g., loans, investments, crowdfunding), financial planning, and cash flow management.

●​ Introduce students to the concepts of international marketing and global business operations. ●​ Teach students about search engine optimization (SEO), social media marketing, email marketing, and various e-commerce platforms and strategies.

Extension

Resources/ Suggested Lesson(s) ●​ Investigate Free Enterprise Website ●​ Sample Marketing Lessons

Skills: ●​ Create a basic marketing plan for a wooden project produced in class that incorporates the following criteria: ○​ Target market ○​ Price

○​ Packaging ○​ Distribution ○​ Overhead (Cost vs. Price)