Manufacturing Technology

■ Technical word choices to define and classify the entity ■ Adjectives and adverbs to answer questions about quantity, size, shape, and manner ( descriptions)

Differentiation in Action Skill Building

Entrepreneurship Simulations and Business Plan Development:

●​ Engage students in entrepreneurship simulations or business plan competitions, where they develop a product or service idea, conduct market research, and create a comprehensive business plan. ●​ Incorporate elements such as product development, marketing strategies, financial planning, and pitch presentations. ●​ Provide students with real-world case studies of successful (or unsuccessful) marketing campaigns or product launches. ●​ Have them analyze the marketing strategies, target audience, branding, advertising techniques, and distribution channels employed. ●​ Encourage students to identify strengths, weaknesses, and areas for improvement. ●​ Assign students to conduct market research for a hypothetical or real product or service. ●​ This could involve techniques such as surveys, focus groups, competitor analysis, and industry trend analysis. ●​ Students can present their findings and recommendations for marketing and positioning the product.

Marketing Case Studies and Analysis:

Market Research Projects:

Product Development and Branding Exercises:

●​ Challenge students to develop a new product or service concept, including branding elements such as naming, logos, and positioning statements. ●​ Have them create prototypes, packaging designs, and promotional materials to showcase their product.

Marketing Plan Creation:

●​ Guide students through the process of creating a comprehensive marketing plan for a product or service. ●​ This should include elements such as market analysis, target audience identification, pricing strategies, promotional tactics, and distribution channels.