Business and Marketing Education

Exceeding Expectations & Attention to Detail I can describe ways to go above and beyond for guests.​

I can identify examples of attention to detail, like cleanliness and correct orders.​ I can recognize the importance of consistent branding and easy-to-navigate websites. Adaptability I can adapt to the needs and preferences of different guests.​ I can provide fast, accurate, and thoughtful service.​ I can handle guest complaints with professionalism and offer helpful solutions. Standard 3: I can name popular review sites like Google, Yelp!, and TripAdvisor.​ I can explain how online reviews can impact a hospitality or tourism business.​ I can describe why maintaining a good reputation online is important for success. Performance Skill : Customer Service Skills (Choose one) ●​ Explore case studies of hospitality and tourism campaigns through FBLA or DECA case studies that require adaptability and problem-solving skills. OR ●​ Research a destination, entertainment, or recreation business within the state of Utah using reviews, websites, and advertisements. ○​ Create an advertisement for the location OR ○​ Create and present to the class about the location ○​ Write and post a customer review of the location if you have visited it ○​ Create a gallery walk about each location to share with others

SCAFFOLDING IN ACTION Skill Building

Standard 1 : Define the Four Segments and Give Examples ●​ Hospitality Industry Match Game : Create cards with logos (e.g., McDonald's, Marriott, UTA, Topgolf). In teams, students race to match each business to its correct segment. ●​ Tour Utah! Travel Brochure Project : Students create a travel brochure featuring a day or weekend trip in Utah. They must include: ○​ A place to stay (lodging)

○​ A way to get there (transportation) ○​ A place to eat (food & beverage) ○​ A fun activity (recreation/entertainment)

●​ “A Day in the Life” Skits ○​ In small groups, students act out a customer’s day involving all four segments: staying at a hotel, taking transportation, eating out, and going to a fun attraction. ●​ Hospitality Hunt (Digital or Classroom)