Business and Marketing Education

Create a Sales Pitch Video ●​ Students record or perform a sales pitch for their fictional product, incorporating everything they've learned—target audience, features/benefits, customer motivations.​ Motivation Sorting Activity ●​ Provide customer scenarios and ask students to sort or match them to buying motivations (impulse, prestige, emotional, rational, etc.). Community Business Partnership Project : Students partner with a local business or entrepreneur to explore how real businesses apply the 5 Ps of marketing. This might include guest speakers, virtual Q&A sessions, or a site visit. Personal Business Portfolio or Side Hussle Plan : Students apply everything they’ve learned by designing a personal micro-business or “side hustle” they could start as a teen (e.g., custom stickers, lawn care, tutoring, digital content creation).

Extension

RESOURCES

Marketing Mix:

●​ CTE Online​

○​ www.cteonline.org ○​ Marketing lesson plans and editable student activities ○​ Includes templates, rubrics, and media integration​

●​ BizKid$ – Marketing & Branding​ ○​ www.bizkids.com/educators ○​ Free episodes with lesson plans on pricing, branding, and customer communication​ ●​ Canva for Education​ ○​ www.canva.com/education ○​ Create product packaging, ads, logos, and social media graphics ○​ Useful for teaching Promotion and Product visually​ ●​ Marketing Mix Station Activity​ ○​ Create five classroom stations (one for each "P")