Business and Marketing Education

identify types of digital marketing (paid, organic, influencer).

People (Target Markets) ●​ Target Market Persona Project​

Students create “customer avatars” based on demographics, psychographics, geographic, and behavioral data.​ ●​ Market Match Game​ Match fictional products with the correct target market segments using a card sorting or online game format. Entrepreneurship: Entrepreneur Profile Research Business Plan Gallery Walk ●​ Students create mini business plans (product, market, startup cost, branding) and share them in a gallery walk format. Peers leave sticky-note feedback.​ Risk vs. Reward Game ●​ Use scenarios where students decide whether to take a business risk or play it safe. Discuss potential outcomes (financial, social, personal).​ Choose Your Path: Business Startup Simulation ●​ Students role-play choosing between a start-up, franchise, or buying a business, and explore pros and cons through decision trees or storyboards. Sales: Role-Play the Sales Process ●​ In pairs or groups, students take turns being the seller and the customer. Practice everything from greeting to closing the sale.​ Objection Handling Relay ●​ Students rotate to stations with different customer objections. They practice responding using empathy and restating benefits.​ ●​ Students choose or are assigned a real-life entrepreneur to research and present: What problem did they solve? What risks did they take?​