Business and Marketing Education
● "Shark Tank Jr." Product Design Challenge Students brainstorm, design, and pitch a new product (good, service, or idea). Include packaging design and explanation of how it satisfies a want or need. ● Sorting Activity Create a card sort for goods, services, and ideas. Students work in small groups to classify examples and justify their choices. ● Packaging Experiment Give students identical products but different packaging materials. They test and present how design influences perception or desirability. Place ● Supply Chain Simulation Game Use a classroom simulation (with printed product cards and stations) to model inventory movement through manufacturing, shipping, and retail. ● Retail Store Layout Design Students design a floor plan for a brick-and-mortar store, identifying product visibility strategies (e.g., power aisle, impulse shelves). ● Compare & Contrast Activity: E-Commerce vs. In-Person Students research and present on different selling environments (e.g., trade shows vs. social media shops). Price ● Cost, Price, Profit Math Practice Use real-world examples to calculate profits and losses. Include scenarios with fixed and variable costs. ● “Build a Business Budget” Simulation Students start with a fictional amount of capital and must make decisions on production costs, pricing, and marketing expenses. Students create logos, slogans, and jingles for a fictional product. They present how their branding communicates value. ● Ad Campaign Contest In teams, students create and present a promotional plan using both traditional and digital marketing channels. ● Social Media Scavenger Hunt Students analyze real ads on platforms like Instagram or TikTok and Promotion ● Create a Brand Identity Project
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