Business and Marketing Education

●​ I can calculate profit and loss using the selling price and production cost. ●​ I can understand why the price needs to cover expenses and still make a profit. ​

Promotion ●​ I can explain how businesses promote their products to attract customers. ●​ I can identify examples of slogans, logos, and jingles. ●​ I can compare the pros and cons of digital marketing (social media, influencers, paid vs. organic advertising). ●​ I can describe how customer reviews and data analytics influence promotions. ​ People (Target Markets) ●​ I can define and describe the concept of a target market. ●​ I can identify the four types of market segmentation: demographics, psychographics, geographic, and behavioral. ●​ I can give examples of how businesses use segmentation to better reach customers . Standard 2: Entrepreneurship ●​ I can define entrepreneurship and explain the risks and rewards of starting a business. ●​ I can describe key characteristics of successful entrepreneurs (hard-working, innovative, risk-taker, problem-solver). ●​ I can identify ways to start a business (start-up, franchise, or buy an existing business). ●​ I can explain why a business plan is important, especially when seeking investors. Standard 3: Sales ●​ I can identify potential customers and understand what motivates them to buy. ●​ I can engage with customers using appropriate dress, speech, and conversation. ●​ I can ask open-ended questions to understand customer needs. ●​ I can present a product by explaining both its features and benefits. ●​ I can respond to customer objections respectfully while reinforcing the value of the product. ●​ I can ask for the sale and help turn interest into a purchase. Performance Skill Entrepreneurship Simulation Create a sales campaign for a new or existing product ●​ Determine the marketing mix for a new or existing product ●​ Identify the supply chain and distribution channels ●​ Create a brand identity by creating a logo and or a slogan ●​ Identify the target market ●​ Present a sales pitch for the product or service

SCAFFOLDING IN ACTION Skill Building

Marketing Mix: Product