College and Career Awareness

Unit 2 l

Marketing

PACING

KEY LANGUAGE USE(S)

●​ 3-5 Class Periods

INFORM EXPLAIN ARGUE NARRATE

KEY STANDARD(S) Strand 1 : Students will assess their interests and aptitudes and explore related career options based on current Career and Technical Education (CTE) Career Clusters and Pathways. Standard 3 : Explore the current Utah Career Clusters and Pathways using project-based learning and simulations, and discuss academic content and skills required for specific pathways. ● A career cluster is a group of careers and industries that are related by skills or products. ● A career pathway is a collection of corresponding courses that prepare students for a given career. ● Investigate current Utah Career Clusters offered through Career and Technical Education (CTE). ○ Marketing ● Discuss academic content knowledge and skills related to career pathways. I can identify and explain several different careers related to the Marketing career cluster. I can explain the essential skills a person would need to work in the industry of Marketing. I can explain the education requirements for several careers in the field of Marketing. Performance Objective(s): ● Students will participate in at least one project-based learning opportunity to explore current Utah Career Clusters. (Project-based learning is where students learn by actively engaging in real-world and personally meaningful projects.) ● Students will participate in at least one simulation opportunity to explore current Utah Career Clusters. (Simulation is a model that mimics the operation of an existing or proposed system, providing evidence for decision-making by being able to test different scenarios or process changes.) SCAFFOLDING IN ACTION Skill Building ● Provide a graphic organizer. END OF UNIT COMPETENCY WITH LANGUAGE EXPECTATIONS I can identify career pathways found in the Marketing career cluster.

●​ Have students map out steps within a career pathway (e.g., education, certifications, experience). ​

●​ Use a sample like “Social Media Coordinator” to model:

○​ First : Take an introductory marketing course, such as Marketing 1 or