BHS Health

Strand 4: Substance Abuse Prevention (SAP)

Health II

STANDARD

HII.SAP.2: Evaluate media and marketing tactics used to promote alcohol, tobacco, nicotine, and other drug products.

CONCEPTS

SKILLS

● Media ● Marketing tactics to promote

● Evaluate

○ Alcohol ○ Tobacco ○ Nicotine ○ Other drug products

LEARNING PROGRESSIONS

1. Review common marketing tactics 2. Evaluate media and marketing tactics used to promote alcohol, tobacco, nicotine, and other drug products

KEYTERMS

● Media

● Marketing tactics

TEXTBOOK CHAPTER AND WORKBOOK ACTIVITY CONNECTION

Textbook 9.2 (pg. 271)- Tobacco and Media Textbook 10.3 (pg.305)- Alcohol and Media

Textbook 11.1 (pg.321)-Prescription Medication and Media Textbook 11. 3 (pg.340)- Illicit drugs and Environment

Workbook 10.3 (pg. 99)- Alcohol Ad Analysis

BOTVIN LESSON CONNECTION

● Unit 4: The Media and Health (2) ● Botvin concepts: ○ Media infuence ○ Culture ○ Targeting by the media