Health II Curriculum Map
Strand 4: Substance Abuse Prevention (SAP)
Health II
STANDARD
HII.SAP.2: Evaluate media and marketing tactics used to promote alcohol, tobacco, nicotine, and other drug products.
CONCEPTS
SKILLS
● Media ● Marketing tactics to promote
● Evaluate
○ Alcohol ○ Tobacco ○ Nicotine ○ Other drug products
LEARNING PROGRESSIONS
1. Review common marketing tactics 2. Evaluate media and marketing tactics used to promote alcohol, tobacco, nicotine, and other drug products
KEYTERMS
● Media
● Marketing tactics
TEXTBOOK CHAPTER AND WORKBOOK ACTIVITY CONNECTION
Textbook 9.2 (pg. 271)- Tobacco and Media Textbook 10.3 (pg.305)- Alcohol and Media
Textbook 11.1 (pg.321)-Prescription Medication and Media Textbook 11. 3 (pg.340)- Illicit drugs and Environment
Workbook 10.3 (pg. 99)- Alcohol Ad Analysis
BOTVIN LESSON CONNECTION
● Unit 4: The Media and Health (2) ● Botvin concepts: ○ Media infuence ○ Culture ○ Targeting by the media
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