MS Health I Instructional Guide

Strand 4: Substance Abuse Prevention (SAP)

Health I

STANDARD

HI.SAP.2: Analyze media and marketing tactics used to promote alcohol, tobacco, nicotine, and other drug products.

CONCEPTS

SKILLS

●​ Media and marketing tactics ●​ Promotion of

●​ Analyze ●​ Identify

○​ Alcohol ○​ Tobacco ○​ Nicotine ○​ Other drug products

LEARNING PROGRESSIONS

1. ​ Identify the different media and marketing tactics 2. ​ Recognize how companies promote their product to different markets 3. ​ Analyze advertising examples from various companies that promote alcohol, tobacco, nicotine and other drug products

KEY TERMS

●​ Media ●​ Marketing ●​ Promotion ●​ Consumer ●​ Manipulate ●​ Deceptive ●​ Target market TEXTBOOK CHAPTER AND WORKBOOK ACTIVITY CONNECTION MODULE 5: TOBACCO, ALCOHOL, AND OTHER DRUGS ●​ LESSON 5.1: Understanding Substance Use Disorders ○​ Textbook Pages 258-269 ○​ Student Activities ■​ Google Drive BOTVIN LESSON CONNECTION ●​ Lesson 7- Advertising