Elementary Library

Doppelgänger

Scaremonger

Wannabe

Insider Motives ● Doppelgängers are clone accounts created to harm: ○ reputation of the original account holder ○ the followers/community of the original (by scamming them for personal info, etc) Tools and Tactics ● Clone accounts w/ similar names or twinned profile info ● Links to legitimate content related to the original account ● Personal messages (DM) from clone account to followers establishing a relationship/asking for help ● Triggers connectedness to someone famous or an admirer Wins ● Fool public ● Ruin the reputation of the original account holder Losses ● Exposure ● Account blocks Related To: ● The Stan ● The Mimicker ● The Influencer for Hire Motives ● Surface motive: claim expertise from within an agency/org, anonymity is motivated by a fear of retribution ● Underlying motives: ○ cause harm to the org or individuals in it ○ further an agenda the org can then deny assoc with ● “Anonymous sources”, comment w/ condition of anonymity ● Blogs, message boards & other spaces they can share content without vetting ● Triggers a feeling of concern/trust in conspiracy theories Wins ● Seen as whistle blower and/or authority ● Public opinion of agency or organization changes Losses ● Silence, lack of engagement ● Exposure as fraud Related To: ● The Operative ● The Propagandist Tools and Tactics ● Conspiracy theory

Motives ● To sow and spread fear Tools and Tactics

Motives ● Want to be a journalist, but lack the training/credentials ● To be the gatekeeper of info or seen as an authority ● Airtime Tools and Tactics ● Adopt the writing characteristics of legitimate journalists ● Content mimics journalism ● Click or share bait like “BREAKING NEWS!” ● Cloned accounts/forged biographies ● Tags often include legitimate journalistic outlets ● Triggers concern or outrage Wins ● Attention, viral response ● Validation from community Losses ● Silence ● Lack of engagement ● Exposure as fraud Related To: ● The Click Chaser ● The Spark ● Easy to digest content (Memes, etc.) ● Altered content (Deep Fakes, etc.) ● Bots engaged to amplify calls to ban content that challenges their world view ● Sealioning ● Triggers fear, hate, racism and xenophobia Wins ● Status quo maintained ● Fear/hate of specific groups/people ● Public outrage ● Creates virtual empathy Losses ● Exposure, silence, lack of engagement ● Change/Progress continues Related To: ● The Outsider ● The Scaremonger Motives ● Keep things as they are. Thwart change or progress ● Fear that they won’t be able to survive in a changing world Tools and Tactics

● Easy to digest content. (Memes, etc) ● Altered content (Deep Fakes, etc)

● They often latch onto trending topics, urban legends ● Emotional Triggers: especially those that spark fear Wins

● Viral Content ● Public fooled ● Mass hysteria ● Chaos Losses ● Silence Related To: ● The Sentry ● The Outsider ● The Propagandist ● Lack of engagement ● Debunked or exposed

Outsider

Sentry

Motives ● The outsider feels separate from society. They are motivated by a desire: ○ To “burn it all down.” ○ To make others feel the same pain they do Tools and Tactics ● Easy to digest content (Memes, etc) ● Altered content (Deep Fakes, etc) ● Sensational Language ● Layers to identify - difficult to identify source ● Triggers fear, hate and outrage Wins

● Public outrage and hate ● Disruption of social order ● Chaos/Violence Losses ● Silence, lack of engagement

● Exposure Related To: ● The Sentry ● The Scaremonger