Business and Marketing Education

STRANDS AND STANDARDS SPORTS AND ENTERTAINMENT MARKETING

Course Description This is an introductory course that will help students gain an understanding of marketing concepts as they apply to the sports and entertainment industry. The areas this course will cover include: core marketing stan - dards, market segmentation, target marketing, the event marketing triangle (events, fans, and sponsors), sports and entertainment promotion and marketing plans.

10-12

Intended Grade Level

0.5

Units of Credit

37.01.00.00.260

Core Code

Concurrent Enrollment Core Code Prerequisite Skill Certification Test Number License Area of Concentration Required Endorsement(s) Endorsement 1 Test Weight

416 0.5

Secondary Education 6-12

Business and Marketing (CTE/Gen) Business and Marketing Essentials

Endorsement 2 Endorsement 3

ADA Compliant: October 2020

244