Business and Marketing Education

E VENT P LANNING AND M ANAGEMENT

Standard 8 Transportation and accommodations (if applicable to event).

• Research shuttle, charter bus, taxi, public transit applicable to site. • Secure hotel and lodging applicable to site by requesting a block of rooms (a group of hotel rooms for the guests attending an event) Standard 9 Understand the possible types of promotion for event planning. • Define promotion (The efforts to inform, persuade, and remind current and potential customers about a business’s products or services) • Understand the types of promotion: advertising, public relations, personal selling, and sales promotion. • Identify the appropriate types of promotion for specific events. Standard 10 Event manager and planning evaluation after conclusion of event. • Use customer surveys, social media reviews and staff debriefing to gain feedback. • Evaluate the profit and loss. (Ticket sales, attendance percentages, etc.). Performance Objective Plan an event utilizing the architecture of event planning and management.

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