Business and Marketing Education

D IGITAL M ARKETING

x Behavioristic x Psychographic x Demographic x Geographic x Social graphics

Standard 4 Students will understand the role of the digital marketing funnel and customer relationships within the digital marketing industry. භ Know and understand the digital marketing funnel (in order) and explore customer relationship management.

Attract Potential Customers

Pages Biogs Keywords

CRM Integration Workflow Lead Scoring

Performance Skills (choose one) x

Delight Social Media Custcmars Email ___ Smart Calls to Action

Describe how this business differentiated itself through branding. Identify the branding strategies used in branding their company and products. Explain the advantage this business has created for itself through branding. x Students will analyze and explain a firm’s Digital Marketing and or Sales Funnel or buyer’s journey. STRAND 2 Students will understand the role and importance of content creation and distribution in digital marketing. Students will be able to explain the three types of digital content: paid, Research a business and identify their brand, logo, and slogan and/ or digital content

owned and earned.

DIGITALMARKETINGTRIFECTA EARNED. OWNED& PAIDMEDIA

ADYEmSIIIG PAYPlR{lJ(l DISPUUD> UTARGHING PAID RutN(IRS PAIOtrotegy

SHARING

IE RE IW>

SEO & br •nd cont f'arnfd med~ (sh•rln!I) & tr•fhc

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WEB PROPERTIES I

G.Hl more exposur~ to v.eb proper,.,., wnh SEO •ndPl'C

IIOGSl!I SO

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